Behavioral science
3 ideas, each explained on one page with a 60-second lesson you can play right there.
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Habit reversal training
Habit reversal training treats tics, hair pulling, and nail biting by teaching a physical action that blocks the repetitive urge.
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Mental accounting
Mental accounting explains how people separate identical money into subjective buckets, changing how they spend and evaluate financial decisions.
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Stimulus control
Stimulus control occurs when a behavior happens in the presence of a specific cue and does not happen in its absence.