Marketing
4 ideas, each explained on one page with a 60-second lesson you can play right there.
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Attention Economy
When information becomes abundant, human attention becomes the scarce resource that platforms and advertisers compete to capture.
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Catchiness
Catchiness is a measure of how easily a tune, phrase, or advertising slogan is remembered and how hard it is to forget.
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Foot-in-the-door technique
The foot-in-the-door technique gets people to agree to a huge request by securing a tiny yes first.
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Social proof
Social proof occurs when people copy others to determine correct behavior during uncertain situations, often leading to genuine belief.